Politics

Trump Slaps a UFC Makeover on His Latest Grift

COINING IT IN

The president isn’t done plastering his face onto new surfaces.

Trump promoting his coins.
Photo Illustration by Victoria Sunday/The Daily Beast/Getty Images

President Donald Trump is giving his tacky coins a UFC makeover for America’s 250th birthday.

The Trump Organization, run by the president’s sons Donald Jr. and Eric, is partnering with the Ultimate Fighting Championship, led by the president’s close pal Dana White, to produce Trump coins commemorating the founding of the U.S.

“History enters the Octagon,” RealTrumpCoins teased in an X post on Saturday.

“To commemorate the first championship fight ever hosted at the White House during the Freedom 250 celebration, a historic collaboration is coming,” it continued. “A special release. A defining moment. A collectible unlike any before it.”

RealTrumpCoins on X
RealTrumpCoins.com announced the new coins on Saturday. RealTrumpCoins on X

The announcement linked to the website for Real Trump Coins, which prominently featured massive portraits of Trump and White.

The website touted that the “99.9 percent fine gold and silver” were “minted in America” and “designed by President Trump.”

All coins—two silver and two gold—feature an image of Trump on one side and “250” on the other. The coins retail for between $249 and $11,999.

“Celebrate the road to America’s 250th with an exclusive Trump Coins x UFC Freedom 250 collaboration,” the website reads. “This limited collection brings together patriotism, combat sports history, and premium collectible craftsmanship in one landmark release.”

RealTrumpCoins.com
The website prominently features President Donald Trump and UFC CEO Dana White's faces. RealTrumpCoins.com

Trump is no newbie to hawking merchandise. The president has plastered his signature and face across a host of other products, including an $11,500 guitar, a $1,000 Bible, and $299 sneakers.

But the president’s tacky merch rollouts have been marred by several blunders.

One excited customer, Melanie Petit, spent $640 on a Trump watch, only to find a glaring error upon receiving it.

The 'Fight Fight Fight Read Beauty.'
The promos for the Trump Watch promise that it’s “Built as tough as the President.” gettrumpwatches.com

“The ‘T’ is missing. It just says ‘R-U-M-P.’ It says Rump,” Melanie Petit told NBC 6 last month.

“An apology would be nice for making my wife cry,” her husband, Tim Petit, said.

The “T1” Trump-branded phones, meanwhile, took ages to ship. And when buyers finally received their $499 phones in the mail, they noticed a massive blunder: the American flag printed on the back of the phone appears to contain only 11 stripes instead of the standard 13.

The phone itself also met with less-than-stellar reviews. In addition to complaints that the screen was smaller than expected, it was not made in America—even if the packaging promised it was “designed with American values in mind.”

Patrick Holland, the managing editor of tech site CNET, who received the gold version, had some very specific thoughts about the color: “Sometimes it looks like those gold coins that Scrooge McDuck would jump into for DuckTales,” he told CNN. “Other times, it’s got a mustard vibe to it, and yet other times, it kind of looks like a urine sample.”

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